Here's The Reason Why Apple Photos Always Show 9:41

Did you ever notice that the iPhone is always set to 9:41 in product photos?

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It might seem random, but there is a very deliberate reason for this. It was 9:42 AM when Steve Jobs first announced the iPhone in 2007 and originally, all the iPhone ads always display the time as 9:42.

But that changed when the iPad was introduced. After it's big reveal, the screen on the device displayed 9:41. Thereafter, most promo images for apple products showed 9:41 instead.

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Apple executive Scott Forstall says the keynotes were timed so the big reveal happens after about 40 minutes, so the images would sync up with the presentation. Even though this rarely happens now.

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The Apple watch, however, is a different story. Promo images for this product are usually set to 10:09. Most watch brands set the models to 10:10 in ads, so that the hour and minute hands don't block the brand's logo under the 12. One theory is that apple chose a minute earlier to be ahead of the curve. Another says 10:09 is actually more symmetrical.